Gross sales
Sanders restructured the corporate to deal with direct advertising and marketing of its merchandise through unbiased contractor or independently owned distributors. Rexair's unbiased distributors and their unbiased sellers (who're informed they're being supplied a customer support place) could use direct advertising and marketing methods equivalent to door to door lead technology, using referral gathering to get their leads. The primary promotional instrument it advocates is labeled as "Expertise Scouting" which is recruiting a prospect to affix the group as a salesman and an individual who can "scout (extra) expertise". As soon as a lead is generated, salespeople will try to contact this result in schedule an appointment to indicate the Rainbow Cleansing System (typically referred to as a vacuum, typically referred to as an air filter).
A prospect is obtainable a present, if they provide to provide the gross sales particular person extra referrals. Rexair teaches gross sales and advertising and marketing methods via company distributor builders and thru coaching seminars. The CEO Paul Vidovich and his employees journey the world educating distributors on creating the Rainbow enterprise.
Rexair manufactures gross sales promotional instruments and sells them to their unbiased distributors.
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